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Today Cendyn, the main supplier of cloud-based software program and eCommerce companies for the hospitality trade, enters right into a merger settlement with Pegasus, a number one supplier of income and distribution options for the hospitality trade.
The mixture of each corporations supplies hoteliers with a platform to maximize their direct-booking channel and improve the visitor expertise throughout each touchpoint. With many hoteliers fighting sources and profitability, this merger affords a lifeline for these wanting to construct on topline income by their direct channels.
At the center of this merger lies Cendyn’s Customer Data Platform, Starling, and Pegasus’s CRS, which, mixed, supplies hoteliers entry to a real system of document for profiles and charges for each visitor. Leveraging the alignment of those key knowledge factors places hoteliers on the forefront of personalization to improve the direct-booking expertise.
“We’re incredibly excited about this combination with Pegasus. As our industry recovers from the pandemic, the merging of these companies brings scale and stability to our customers, offering hoteliers a vertically integrated technology platform that enables them to deliver on a broad range of hospitality needs,” stated Tim Sullivan, CEO & President at Cendyn. “A seamless integration between these solutions solidifies our commitment to personalizing and optimizing the guest journey as well as empowering hoteliers to maximize their direct booking channel.”
“At Pegasus, we strived to empower hoteliers to provide their guests with the best direct booking channel experience, while ensuring comprehensive distribution of inventory. The combination of Cendyn and Pegasus takes this to the next level enabling unprecedented personalization of the guest experience, not just during the search and book phase but throughout the customer lifecycle too,” said Gautam Lulla, CEO at Pegasus. “Above all else, we’ll see longer-lasting and more profitable relationships between hoteliers and their guests.”
“The combination of these companies, and their solutions, allows hoteliers to take back control of their direct-booking channels post-pandemic. Additionally, it enables them to put their revenue needs first, and drive demand when they need it most,” stated Ankur Randev, Chief Commercial Officer at Highgate.
This merger follows the Cendyn and Rainmaker merger in 2019 and, most just lately, the Cendyn and NextGuest merger in 2021. In 2019, Travel Tripper and Pegasus merged. Bringing collectively these enterprise software program options within the trade has allowed Cendyn to spearhead international development and optimize its providing for hoteliers as the popular vendor for these wanting to ship income development at scale.
The monetary particulars of the merger weren’t disclosed. The transaction is anticipated to shut within the fourth quarter of 2021, topic to customary closing circumstances.
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